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← immi Field Notes

Lunch for engineers: ships in 5 minutes, 28g protein, no context switch.

You don't skip lunch on purpose. You skip it because a build was running, then a review came in, then it was 3pm. Here's a lunch that fits in the gap.

A styled bowl of immi Black Garlic Chicken

immi Black Garlic Chicken: 28g protein, 12g fiber per packet.

Standup ends at 10:15. You're in flow by 11. At 1:40 you notice you're starving, order delivery, and it shows up during the incident call. Or you eat a protein bar over the keyboard and call it lunch.

Full disclosure: we're immi, and we make ramen. This is the case for keeping a week of it in your desk.

The lunch bug

The problem isn't food. It's latency. Delivery takes 40 minutes and a decision. The cafe means leaving your desk and losing your context. Skipping it means a 3pm crash and a slow afternoon of reviews.

12:10  start build
12:11  open delivery app, scroll for 6 minutes
12:52  food arrives mid-meeting
13:30  eat cold noodles on mute
15:00  energy: 404

The spec

One immi packet: 28g protein, 12g fiber, 17g net carbs*. Plant-based, even the Spicy Beef. No artificial flavors, colors or preservatives. Shelf-stable, so it lives in a drawer with no fridge.

An immi Spicy Beef packet beside a cooked bowl
immi Spicy Beef: 28g protein, ready in 5 minutes.

Deploy steps

1. Start it when you kick off a build.

Boil water, add noodles, wait. It's ready in about 5 minutes, usually before the build is.

2. Add the seasoning and eat at your desk.

One bowl, one spoon, nothing to plan. Want more protein? Drop in an egg or leftover chicken.

3. Restock once a month.

A box covers a month of workday lunches. The decision is made once, not every day at 12:10.

immi ramen being made
Five minutes from packet to bowl.

“I'm not as hungry after eating IMMI. I can go without feeling the need to eat or snack before the next meal.”

Carla V., immi customer. One person's experience; appetites vary.

Code review: the objections

“Instant ramen is junk food.”

Regular instant ramen: about 6g protein, 2g fiber, 40g net carbs. An immi packet: 28g, 12g, 17g*. Same five minutes, different food.

“I'll just get a protein bar.”

A bar is a snack. This is a hot bowl of noodles and broth, and you won't be looking for a second bar at 3.

“Does it taste like diet food?”

Read the reviews. People buy it because it tastes like ramen.

“What I appreciate about this Ramen is that the package size is just right for lunch or dinner or taking on the go to work.”

Danielle R, verified buyer · Variety Vol. 1

Cost per sprint

Ten workday lunches from the Obsessed box: about $44 (10 × $4.42). Ten delivery lunches: 10 × your last receipt, fees and tip included.

Boxes of immi ramen
The Obsessed box: 36 meals, $159.

Pick a box

Ship lunch, not a ticket

Stock your desk drawer for the month.

Free U.S. shipping over $60. 30-day happiness guarantee on your first try of a flavor.

See the boxes →